The Will Adamz Takeover: Adamz Radio

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Universal Records To Sign Rapper Will Adamz?

There seems to be a lot of talk within industry circles about rapper Will Adamz. Through industry sources we have heard rumors that there may be some strong interest from Universal Records regarding the rapper. However, nothing has yet been confirmed.

Will Adamz continues to put Orlando Florida on the map. Adamz is a multi-talented and passion-filled force ready to take the industry by storm. His "I Ain't Even Famous" movement is resonating with fans and industry executives alike. "Will Adamz and his 'I Ain't Even Famous Movement' evoke memories of a time in Hip Hop when the music was fresh and MC's had their own style," raves Steve Raze of All Hip Hop.com.
"I'm all about the underdogs. I represent anyone who has ever been knocked down but got back up and kept the faith. That is the whole philosophy behind 'I Ain't Even Famous'..," proclaims Adamz.

Will Adamz has been in the spotlight in recent weeks with an array of activities including two sit down meetings with major record labels and an exclusive radio takeover on Promo Radio 24/7 in NYC.

"I'm excited to see people are becoming aware that I'm here. I appreciate the recognition," says Adamz.

The South invaded the Bronx when rapper Will Adamz took over the airwaves with " The Adamz Radio." The show was recorded at the infamous Matrix Studios in the Bronx and was streamed on the critically acclaimed www.DaMatrixStudios.com. Adamz was the "Master of Ceremony" and he played a slew of his hits. The Adamz Radio Takeover can be seen and heard on Hip Hop Palace.

Equally Important, Will Adamz is receiving major buzz on his hit single “That Life” which will be on his upcoming mix tape entitled ” Superistic Flows” hosted by DJ Vlad. The song "That Life" is a hard hitting, beat thumping street anthem that has caught the attention of many DJ's across the country. "That Life" captures Adamz' cinematic street dialect compacted with phenomenal word play, witty punchlines and a great hook. Moreover, the rapper is currently filming a documentary movie entitled "I Ain't Even Famous" which chronicles the life of an up and coming artist. Clips from the movie can be seen on AdamzTV.com.

Will Adamz has been featured on All Hip Hop.com, Talent Scout Connect.om, Urban Buzz Factor.com and many other popular online destinations. Additionally, he will soon be featured in the "Next 2 Blow" section on the award winning website Yo Raps.com. And he is scheduled to do a few shows on the West Coast with legendary rap group Cypress Hill in mid March.

It's only a matter of time before the Florida based rapper becomes the next rap star from the South. "I'm ready for the takeover - to have Orlando backing me is a great feeling. Shout out to all the DJs spinning my records, I truly appreciate it! I am what the game is missing! Get familiar with the I Ain't Even Famous Movement if you aren't already," Adamz proclaims.

Be Prepared for Authentic Hip Hop with no Artificialness and no Preservatives!
For Booking and Press, Please Contact The Malachi Management Group at info@adamztv.com

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SMOKES RADIO TAKEOVER

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Unsigned Heat: Interview With Bigg Rule

BIGG RULE

Give us some background info as to who you are.

My name is Gregory Collins A.K.A Bigg Rule. I'm a native Of Dallas, Texas. For the most part, I'm known for my creative work with the Rap Group Blaqsmok and for music featured on Dallas' Best Kept Top Secret Compilation. Also I have my own personal mixtape series called The Mouth Of The South coming soon.

Bigg Rule Is an acronym meaning "Believe In Gods Gift Raw Undisputed Lyrical Extrordinaire ." I intend to dominate the rap game, thus my name must fit my planned dominance.

What sets you apart from other rappers?

What separates me from other aspiring rappers is that I make hot songs that not only have dope production and punch lines but are also full of substance and variety. Like 2pac, I'm multi-dimensional and I feel that every listener becomes a part of the song.

What is the philosophy by which you live by?

My philosphy is think big, believe all things are possible, strive to be the best at what you do, be real to yourself, and do good things to others whenever possible. I put God first with every emotion and I touch people through my words.

Which artists have inspired you?

My influences include Rakim, Notorious B.I.G, 2 Pac, Lil Wayne, Nas, Scarface, T.I, Ludacris and Twister. But I have mostly influenced by Jay-Z because of his class, clever lyricism and good business sense.

Who does your production?

My production is done mainly by my homies Money Beats, Terrence (Roundman) Brewster & David (Big Diesel) McCraney.

What is your opinion of the current state of Hip Hop?

I feel that good music is making a major comeback. Hip hop is very much alive. We got to respect each other'ss creativity. If you dont like what's out, then put out something better.

If you can change one thing about the music industry what would it be and why?

If I could change one thing about the music biz, I would create a way to prevent artist's music from being bootlegged and downloaded for free. I want artists to recieve payment for their investments, hard work and creativity.

Any singers would you like to collaborate with in the future?

I would love to work with Erykah Badu, Keri Hilson, Jamie Foxx, Lady Gaga,Monica, Fantasia, & Usher.

What producer would you like to collaborate with in the future?

Producers I would love to collaborate with include Dr dre, Polo Da Don, Timberland, Jazzie Pha, Lil Jon, Scott Storch ,Jim Joslin, The Runners and Drumma Boy.

What is your favorite movie and favorite book?

I have a wide range of favorite movies, but one of my favorite movies is the Five Heartbeats. My favorite book is "Tough Times Dont Last But Tough People Do."

What are some major misconceptions that you think people have of you?

Alot of people mistake my confidence for conceit.

What is your favorite part of your live show? How has it evolved?

My favorite part of every show is the end. I enjoy feeling the energy of the crowd and the excitement of people showing love and telling me how I ripped it . My stage presence has matured and I'm always inventing ways to keep the crowd involved.. I went from being crunk and jumpin around to pacing myself with energy and attitude.

What is your LP going to be like?

My album is going to be an emotinally charged, insightful adventure into my life , my escapades, my street episodes, my loves, pains, my people, my city,and all the things we go through.

What is your website?

The websites are Www.Myspace,com/biggrule9 and Www.Myspace.Com/dbkts. The email is biggrule@gmail.Com. And Coming soon is www.Flossdaddyent.Com

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PROBLEM WITH THE MUSIC INDUSTRY & STEPS TO TAKE TO IMPROVE IT

By Jesse Atkinson. CEO of Urban Threshold Enterprises Inc.

Presently The American Real Estate industry is in dire straits. The Real estate industry has been flooded with an inferior product namely sub prime loans, which has resulted into a myriad of foreclosures and declining home values.

The phenomenon with in the Real Estate industry can be paralleled with the Music industry. The music industry is also in dire straits. This is especially the case for Rap music sales. Like the real estate industry, the music industry is being flooded with sub par product. Unfortunately for the music-buying public, the level of artistic quality inherent in the overall group of artists signed to major labels appears to be in a steep decline.

The major music companies have become publicly-owned mega-corporations that have abandoned artist development for bottom line, short-term financial results. The major labels are no longer in the business of producing music; Selling CDs is the primary mission. The hit driven majors have put quantity over quality. Nowadays, you don't necessarily have to be a talented artist or musician to be successful. Hype or promotion can make an artist appear to be talented. "The artist" has become a brand that is owned and operated by the label. The corporate labels have formulated a bland, one-dimensional form of Hip-hop to control and streamline their products and services.

The end result is consumer attrition or a declining consumer base. Music consumers have come to expect 1 or maybe 2 good songs on an album. Hence, they would rather illegally download a song or buy a bootleg of the album. In the past, rap music was something you heard and experienced - it was as much a social event as a purely musical one. Many Hip Hop fans are tired of the disposability of modern rap music . They want music with some substance and a product, which is free from the shackles of blind commercialism.The majority of today's rap music lacks any social commentary.

(Moreover, If record sales continue to decline, the new paradigm will involve giving away music for free & revenue will be derived from sponsorships.)

In 2008, More than 115,000 albums were released, but only 110 sold more than 250,000 copies, a mere 1,500 topped 10,000 sales, and fewer than 6,000 cracked the 1,000 barrier -It increasingly appears that recordings will be more like advertisements for opportunities that actually do make money: live performances, merchandise, licensing to movies, commercials and video games, ring tones, etc.

What must be done to turn the music industry around:

1. Better Customer Service

In just about every other industry, the customer comes first. It is imperative that the major labels focus on customer service and give music consumers more options. In the case of urban music, there is a lot of quality Hip hop & R&B that is not being heard.The majors must let the consumers determine what is a "hit" song. This can be accomplished via contests, give aways, and marketing surveys. .

2. Institute Creative Quality Control Measures as it relates to music releases.

There is a lost art of true musicianship and feeling for the music. The heart felt lyrics which were common place in the 50's and 60's is largely absent in today's music market. Creative quality control is missing. There must be an emphasis on creating better crafted songs. The creative control must even extend to record stores and distributors. Record stores rarely listen to music placed there. They don't care what the album sounds like; they only care if it sells.

3. Hire True Music Lovers:

Currently, the record labels are saturated with number crunchers who hide behind computers. The music industry is being ran by accountants and lawyers. The record labels must go back to hiring true music lovers and creative thinkers who are willing to take calculated risks.

4. Break the Radio Monopoly

The music industry is too radio driven. In the past radio stations were staffed with actual human DJs who played music they believed in. However, over the years the "true Dj's" were replaced by personality jocks who push a button to start some Clear Channel playlist. The majors must abandon the payola system and work with grass roots organizations to bring diversity to the airwaves.

5. Embrace Technology

There is no doubt that the music industry must now embrace technology, because this is the only way that the existing industry leaders can stay competitive in the future. The rest of the world has changed and adapted - and the music industry must now step up and do the same.

6. Emphasize fair Dealing with Artists they Sign

The major record labels appear to be more interested in complete cost recoupment rather than fair dealing. And in an act of desperation, the majors have implemented 360 deals, whereby they will receive a cut of the artist's merchandise, tours, CD sales, endorsements, etc.

The record company bankrolls the recording and handles the manufacturing, distribution, press, and promotion. The artist gets a royalty percentage after all those other costs are repaid. The label, in this scenario, owns the copyright to the recording.
Since artists share the costs of making the album, because these costs are recoupable from their royalties, they should also have joint ownership of the masters at some point.

7. Change Business Structure

The Record labels should move away from the CD format. The labels should move to an 80% digital distribution format, which will eliminate manufacturing costs. And as a result, they can pass the savings on to the consumers in terms of lower prices.
Obviously, the cost of these services, along with the record company's overhead, accounts for a big part of CD prices. You, the buyer, are paying for all those trucks, those CD plants, those warehouses, and all that plastic. Theoretically, as many of these costs go away, they should no longer be charged to the consumer - or the artist.

The labels should only manufacture a limited number of special edition CD's/DVD to be sold at concerts only. These special edition CD's/DVD's will contain bonus songs and behind the scenes footage of the artists. The price of the concert should include the cost of the CD/DVD, to ensure that each concert goer receives the special edition CD/DVD